Don’t have enough time to manage all your leads? That’s where lead automation comes into play.Automating a few steps in your process willsave you timeandwillhelp you focus on what mattersmost:your hot leads.
What best describes you/your company? * Appliance Specialist Architect Builder/Remodeler Custom Cabinetmaker Countertop, Tile, Wall and/or Floor Specialist Independent Kitchen/Bath Designer Interior Designer Individual Homeowner Kitchen and/or Bathroom Dealer Manufacturer (Furniture, Appliances, Countertop, etc) Manufacturer Sales Representative Multi-Branch Retailers Student/School Other
Before you begin the automation process, you need to have prepared questions that will enable you to pre-qualify your leads. Once that’s done, you can automate the process while still providing a customized experience for your prospects.
- Make sure you have a contact form on your website that is dedicated to prospect inquiries. Make it short and simple (name, email and phone number) so you can collect the most relevant information and market to them later on.
- Create an auto-responder in which you can ask questions to pre-qualify your leads. You can even send them to another form with more detailed questions.
- Set up automation.
- Once you receive responses, you can start prioritizing the leads that look the most promising. If you have a CRM software, you can fully automate this process.